Three words that set the foundation of the brand’s visual identity were ‘archival’, ‘timeless’, and ‘reliable’, which reflect the company’s mission to become the platform that connects the community to culture, tradition, and history. Thus, many of our creative decisions were made with these goals and attributes in mind.

The Kitani Kreatif logo was inspired by Bruneian tradition, Asian culture, and the Islamic religion. We studied common motifs largely found on Brunei’s traditional woven textiles, known as “kain tenunan”, and took their shared characteristics, such as its cyclic design, symmetry, and simplicity, to develop the final logo. The stamp frame that borders the logo icon represents heritage, as the hobby of collecting stamps is often passed down through generations, over time fostering an appreciation for history and art. The distressed and roughened edges of the border gives the logo a vintage quality, further highlighting the brand’s ‘archival’ nature.

The religious symbolism is subtle, yet deeply embedded into the logo. The stamp frame includes six perforations on each side to represent the Six Pillars of Faith that surrounds every Muslim’s belief system, while the five boxes at the center of the logo represents a bird’s eye visualisation of the Five Pillars of Islam, the core Islamic practices at the heart of every Muslim.