Baiduri Bank - Lifestyle
2024
Corporate
Making Finance Feel Approachable
Baiduri Lifestyle is a section of Baiduri Bank dedicated to lighthearted, easy-to-digest content about finance and everyday life. Instead of overwhelming audiences with technical jargon, Baiduri Lifestyle offers conversational financial tips, motivational advice, and relatable topics like "Carpool vs. Convoy." The goal? To make finance less intimidating and more accessible for everyone.
Baiduri recognized that people often see banks as formal and unapproachable, so this initiative was designed to shift perceptions and show that Baiduri is more than just a bank—they are a financial partner people can turn to for guidance, support, and practical advice.
"The goal? To make finance less intimidating and more accessible for everyone."
Developing a Content Strategy That Connects
AICREATIVV was brought in to develop social media content and designs that align with Baiduri Lifestyle’s vision. The key objective was to infuse finance-related content with lifestyle elements—making it feel casual, engaging, and relevant to everyday life.
Through a close collaboration with Baiduri’s internal team, AICREATIVV structured content around timely events like Father’s Day, International Women’s Day, and Ramadhan. Instead of generic greetings, content was tailored to blend lifestyle themes with financial insights—such as Open House Budgeting Tips during Hari Raya.
Executing a Narrative-Driven Visual Approach
While the project followed Baiduri’s established brand guidelines, AICREATIVV introduced story-driven illustrations and a narrative approach to maintain a human, engaging feel. These creative choices ensured that while the brand identity remained consistent, the content felt inviting and less corporate.
The visual storytelling helped bridge the gap between finance and lifestyle, allowing Baiduri Lifestyle’s content to stand out as relatable, practical, and relevant rather than purely informational.
Redefining Baiduri’s Digital Presence
By embracing a softer, more conversational approach, Baiduri Lifestyle is transforming how people engage with financial content. The initiative reinforces Baiduri’s presence not just as a financial institution, but as a trusted guide for everyday financial well-being.
With a continued focus on approachable content, lifestyle-driven finance tips, and engaging visuals, Baiduri Lifestyle is proving that financial conversations don’t have to be intimidating—they can be part of everyday life.
Roles
- Amal Osmera - Creative Director
- Iman Shamsuddin - Design Lead
- Ziyah - Designer
- Najang - Copywriter
- Aqilah Ali - Copywriter
